BRE

Artworking

BRE is a major player in the broad area of ‘the built environment’ offering diverse products and services across a range of sectors. Working as Creative Artworker within the marketing and comms team I was exposed to every aspect of the organisation, dealing with high volumes of marketing collateral from booklets, posters and banners through to web content, email templates and apps.

With the brand guidelines stretched to cover such a wide and evolving scope, the challenge was rolling out and maintaining a consistent visual language while identifying areas for development in support of the needs of the business. As a traditionally paper-based organisation the brand, in the time since I left the increasing migration to digital platforms stretched the brand to breaking point and they have now adopted a new group identity.