Working in collaboration with CHC Digital, this project focussed on creating feature content for the corporate blog of a leading home insurance company. Following on from a series of other content marketing pieces, their goal was to offer visitors short, engaging and informative animations around the seasonal subject of tumble dryers.
Being hosted on a single scrolling webpage via the company's CMS, the simplest and most robust way to deliver the content for this particular client was as a series of looping animated GIFs, with the added utility in being used in social media posts and email marketing.