Mill Hill Automation

Brand Development

A local software developer was looking to create a new brand identity to help scale up his business, but didn't want to lose touch with his personal values. As a keen environmentalist and strong proponent of keeping things local, the development of the logo quickly veered away from a traditionally 'techy' aesthetic to incorporate a local landmark as a kind of character or mascot. The shade of green chosen is warm and vibrant and the family of typefaces selected to form the brand guide are both friendly and accessible, which help to intuit the nature of the business.