POWthat!

Brand development

Working with my old team at CHC Digital, I helped develop the brand identity of a startup comic book reseller who was setting up a new online marketplace. They had a few initial ideas but couldn't get it off the ground, so I helped work through a series of options and iterations to land on something that ticked all their boxes.

The world of comic books is an explosion of styles, fonts, textures and graphic elements which I pulled together in different forms, but the final identity had to be something which was simple and clean enough to work across digitial touchpoints and at small scale. In this case the end result was not my own personal favourite, but the customer is always right. Mostly...