CHC Digital

Gardening Month by Month

For this project I worked with CHC Digital to create a content marketing piece for a well known landscaping and gardening retailer. The brief was to provide useful infomation and engage audiences year-round with gardening tips broken down month by month. As each piece of content would be viewed for an indefinite anount of time, the scenes were planned and created as a seamless loops to maintain engagement.

Rather than producing the visuals as animated GIFs or MP4s, which can become really heavy, we created each item as a Lottie - a JSON based scaleable vector format that is super lightweight. With mobile in mind, this allowed a degree of responsiveness not possible with GIFs as well as being able to integrate clickable regions linking to products and other information sources.

For the purposes of this website the animations below are scaled and compressed MP4s - please excuse the quality!